Website overhaul

As Primesight’s holdings increased, a need arose to create a website that could clearly differentiate between the unique offerings whilst also presenting a unified brand. We worked alongside Giant Digital (our web development company) to build a new look-and-feel for the website, as well as putting time and effort into figuring out what would best serve our audience.

Conversations with the heads of each department within Primesight gave us a list of desirables, whilst Google Analytics gave us further insight into our audience - and a new user journey was created.

In 2019 Primesight was acquired by Global and now form Global Outdoor.