Primesight Brand guidelines

A 30 year-old company, a respected leader amongst the industry, a strong company culture filled with people who are want to work there.

Primesight needed a new corporate identity to be proud of – something that would celebrate its history and the people within it. As this is a UK-wide company, we had a box to work within – ensuring the thousands of OOH media items across the country could remain the same – however we could push the day-to-day design style and communications approach.

Make an Impression was a staff-led initiative formed to give both the internal and external facing teams a mission and the driving push needed to garner impressive results.

By using staff’s personal hand-written ‘Make an Impression’ tagline, we built a brand that was truly made by each and every member of the company – echoing the idea that it is the people who make Primesight what they are.

In 2019 Primesight was acquired by Global and now form Global Outdoor.